An Innovative Beverage for Pizza

The Australian Pizza Wine Company launches ‘Pizza Red’. From the wide, blue and sun filled skies of Australia, The Pizza Wine Company have tapped into the continually growing USA pizza market to produce an innovative beverage specially developed to match the variety of flavors found in pizza – ‘Pizza Red’.

Pizza Red offers a non-traditional, non-intimidating beverage that is accessible to all current and potential wine consumers and makes drinking wine with pizza fun for everyone. It is also intended that this new beverage style will create a whole new ‘sub-category’ that will enable retailers and restaurateurs to offer something unique that can add more value and margin to their pizza sales.

Instead of drinking beer, ‘traditional’ wine or soft drink with their pizza, Pizza Red, seen as a new beverage category, complements pizza perfectly. Beer can make people feel bloated, a ‘traditional’ red wine can be considered too heavy and a soft drink can be uninteresting.

The following innovative features of Pizza Red capture the market: • Uncomplicated wine structure and soft in taste • Approachable, light hearted and lots of fun • Up front primary and pronounced fruit flavours • Light sweetness with a crisp dry finish creates a fresher palate and encourages the second glass • Easy drinking wine style not needing years in the cellar • Slightly spritzy and served chilled • Screw cap for convenience Pizza Red is available in two sizes: 1. 375ml – A convenient size (perfect over a meal) of three generous glasses, packed into three bottle packs and priced between $5.99 – $6.99 per bottle. 2. 750ml – Ideal size to share with friends whilst enjoying pizza and priced between $7.99 – $9.99 per bottle. Three entrepreneurial Australian siblings, Eliza (32), Angela (29) and Nicholas Brown (25), have developed The Pizza Wine Company. Angela is the Managing Partner of the business. The siblings are members of a family who have had a passionate interest in Australian wine since the mid 1800’s. The vineyard, situated in Wahgunyah, is within the famous North-East Victorian wine-growing region in Australia. more… The Pizza Wine Company attended the International Pizza Expo™ in Las Vegas during March 2006. Fantastic interest was generated including press from The Las Vegas Sun.

The Pizza Wine Company only launched the Pizza Red brand in January 2006 and has already established distribution across the USA with coverage in 22 states and growing! For further information visit www.pizzawine.com, email info@pizzawine.com or telephone Angela Brown or Simon West on +61 2 6035 2222.